Kris Latulippe

Kris Latulippe is an accomplished marketing technology professional with extensive experience in the field. She is currently the Director of Marketing Technology Practice at Demand Spring, where she has been working for close to three years.5

Professional Background

Kris is recognized as a highly skilled marketing operations strategist with a unique ability to build overarching strategies and translate them into operational plans.2 She has built world-class martech stacks for over a decade, demonstrating her expertise in marketing technology.

Certifications and Expertise

Kris holds several notable certifications that highlight her expertise:

• Marketo Certified Expert
• MCSA (Microsoft Certified Solutions Associate)3

Her proficiency extends to leveraging new trends and tools to drive marketing success.5

Recognition

Kris has been acknowledged for her contributions to the field of marketing operations. She was named one of the "25 Influential Women to Watch in Marketing Operations," which underscores her impact and leadership in the industry.54

Current Role

At Demand Spring, Kris likely plays a crucial role in guiding marketing technology strategies and implementations for clients. Her experience with various marketing tools, including Dynamics 365, is evident from her discussions about lead scoring and predictive lead scoring models.1

LinkedIn Presence

Kris maintains an active presence on LinkedIn, where she shares insights about marketing technology and career opportunities in her field.3 Her LinkedIn profile serves as a platform for professional networking and showcasing her expertise in marketing technology.