Kris Jones

StoryBrand Guide 📌 Website Copywriter 📌 Many business owners have a website that doesn’t bring in enough leads. I write copy that sells so you can enjoy a steady stream of new clients.

Kris Jones is the Principal Owner and Founder of Red Door Designs, a Portland-based brand and website design agency. With over 20 years of experience in the marketing industry, she has worked with high-profile clients including Nike and Jeff Bezos. Her professional journey began in more traditional roles but evolved into a passion for storytelling and design, leading her to establish Red Door Designs to help small businesses effectively communicate their brand stories through compelling design and copywriting strategies.1 2

Background and Career

Kris left her corporate job at Nike, driven by a desire for greater freedom and purpose. She aimed to support service providers and small business owners, whom she describes as the "underdogs" of the business world. Her agency specializes in the Storybrand strategy, which focuses on crafting clear narratives that resonate with potential clients, thereby enhancing marketing effectiveness.1 2

Approach to Storytelling

Kris emphasizes the importance of storytelling in marketing, believing that connecting emotionally with customers is crucial for business success. At Red Door Designs, she utilizes a system called the Signature StorySelling System, which helps clients articulate their unique value propositions in simple terms that potential customers can understand quickly.1 2 This approach not only simplifies marketing efforts but also aims to increase client engagement and conversion rates.

Recent Work

In addition to her agency work, Kris has authored a book titled “One Page, Endless Profits”, which serves as a guide for entrepreneurs looking to create effective one-page websites that convert visitors into clients. Her focus remains on making marketing less stressful for business owners by streamlining processes and clarifying communication.1 3

Philosophy

Kris’s philosophy centers around clarity and simplicity in messaging. She believes that effective storytelling can significantly enhance a business's ability to connect with its audience, ultimately leading to increased profitability and growth. By helping clients refine their narratives, she aims to turn their websites into powerful tools for attracting new customers.4

Overall, Kris Jones is recognized as an innovator in blending design with strategic storytelling, making her a significant figure in the realm of digital marketing for small businesses.