Kris Barton

Kris Barton is the Chief Executive Officer of Centerfield, a premier outcome-based marketing service for digital customer acquisition.1 He was appointed to this role in May 2023, succeeding the company's co-founders and co-CEOs Jason Cohen and Brett Cravatt.1

Professional Background

Prior to joining Centerfield, Barton had an impressive career in digital marketing and technology:

• Gannett: He served as the President of Digital Marketing Solutions, where he achieved record revenue growth and profitability.1 Before that, he was the Chief Product Officer, leading development for Gannett's consumer and marketing products and technology.1

• ReachLocal: Barton worked as Chief Product Officer from February 2012 to November 2017.2

• Adobe: He held the position of Senior Product Manager for Site Catalyst (formerly Omniture) from May 1999 to May 2001.2

• Novell Corporation: Barton worked as a Market Analyst in the Certified Novell Engineer Group from May 1998 to May 1999.2

Education and Skills

Barton holds a BA in Marketing Communications & Business Administration.4 He is bilingual, with native proficiency in English and professional working proficiency in Spanish.2

Leadership at Centerfield

As CEO of Centerfield, Barton is responsible for guiding the company's next chapter of growth.1 He brings over 25 years of experience in increasing business performance to this role.2 Under his leadership, Centerfield aims to leverage its technology platform, Dugout, and its expertise to continue delivering customer acquisition and end-to-end sales for leading brands.3

Barton's appointment as CEO reflects his strong track record in building profitable advertising businesses at scale, which aligns well with Centerfield's growth trajectory and future aspirations.1