Kraig Kessel

Kraig Kessel is a Co-Founder of Kraido, a company that develops, implements, and manages branded experiences.12 Here's a comprehensive overview of his professional background:

Professional Experience

Kraig Kessel has been the Co-Founder of Kraido since May 2010, based in San Francisco, CA.1 Prior to founding Kraido, he held several notable positions:

• Director at Bedrock (November 2004 - April 2010)
• Managing Director of Retail Branding at Addison (May 1995 - November 2004)
• Design Director at Bass/Yager and Associates (1986 - 1995)

Education

Kessel's educational background includes:

• Master of Architecture from Tulane University (1981 - 1986)
• Tulane Junior Year Abroad in Architecture at the Bartlett School of Architecture and Planning, University College London (1984 - 1985)

Expertise and Specialties

Kraig Kessel has over 37 years of experience in developing branded environments.1 His specialties include:

• Senior client leadership in branded experience development
• Licensed architect in Arizona, Florida, and Missouri
• Strategic, creative, and account lead on large branding programs
• Broad international experience (Brazil, Japan, Korea, and Europe)
• National industry speaker
• Consensus builder for key stakeholders in large, decentralized organizations

Personal Interests

On a personal note, Kraig mentions being married to a wonderful wife who tolerates his extensive PEZ collection, drum set, and New York Jets memorabilia.4 He also enjoys traveling with his family to remote corners of the world, immersing themselves in local cultures and cuisines.4

Professional Achievements

Kraig Kessel has been involved in significant projects, such as designing and developing a new retail forecourt experience for Texaco, owned by Chevron, to modernize and revitalize the iconic brand.3 He has also served as a judge for the 2020 Spark Awards, evaluating innovative designs alongside other industry thought leaders.3