Koto Ayodeji is a Senior Director of Platform Partnerships, EMEA at TripleLift, overseeing strategic developments for the company's DSP, data, and measurement vendor relationships. With a background in physics, Ayodeji acts as the regional Privacy & Certification SME, working with IAB and the internal product leadership to ensure the company's products comply with data processing disclosure requirements. Before joining TripleLift, Ayodeji served as the EMEA Programmatic Manager at MediaCom, the Global Trading Analyst at Amobee, and co-founder, Product & Operations at Biddly. Ayodeji's work experiences have helped him develop expertise in digital advertising, programmatic supply, and demand-side platforms.