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Kosala Wickramasinghe
Professional Background
Kosala Wickramasinghe is a highly accomplished professional with extensive experience in digital marketing and e-commerce, particularly in the Asia-Pacific (APAC) region. Currently, he serves as the Director of APAC Digital and E-commerce at Autodesk, where he utilizes his vast knowledge and insights to drive digital transformation and enhance user engagement across various platforms. His leadership and strategic vision have proven instrumental in establishing a robust online presence for Autodesk in the rapidly evolving digital landscape.
Prior to his role at Autodesk, Kosala held several significant positions that helped shape his career in digital marketing and e-commerce. He gained valuable experience at PayPal, where he was part of the Sea Marketing team. His creativity and strategic thinking in this capacity not only enhanced brand visibility but also contributed to improving customer engagement and satisfaction.
Kosala's journey also includes leadership positions at Walmart, one of the largest retail corporations globally. He served as Marketing Director for Walmart Global E-commerce, where he was responsible for overseeing the digital marketing strategies and ensuring the seamless integration of various online platforms. His earlier roles at Walmart included Director of Online Marketing and Senior Manager of Online Marketing at Walmart.com, where he developed and executed marketing initiatives that drove significant traffic and revenue growth. Kosala's tenure at Walmart solidified his expertise in managing large-scale e-commerce projects and diversifying the company's digital outreach.
Additionally, Kosala's diverse experience extends to the gaming industry, having served as Marketing Director at Zynga and Aggregate Knowledge. During his time at Zynga, he played a crucial role in marketing strategies that helped the company resonate with millions of gamers worldwide. His time at Aggregate Knowledge further showcased his ability to leverage data-driven insights in crafting effective marketing campaigns.
Kosala's early career involved impactful roles including SMB Marketing Manager at Ocarina Networks and Manager of Business Development and Product Marketing at ESI. These positions provided him with a strong foundation in marketing and product strategy, allowing him to approach challenges with a full spectrum of knowledge from both technical and business perspectives.
Education and Achievements
Kosala Wickramasinghe has an impressive academic background that complements his professional expertise. He studied at the renowned University of Michigan, where he specialized in both Business at the Stephen M. Ross School of Business and Aerospace Engineering. This unique combination of business acumen and engineering principles has equipped him with a multifaceted understanding of how to bridge the gap between technology and marketing. His Master's degree in Aerospace Engineering from the University of Michigan further demonstrates his analytical abilities and problem-solving skills, which are vital in today’s data-driven marketing environment.
Before embarking on his journey at the University of Michigan, Kosala earned a Bachelor of Engineering in Engineering from Imperial College, one of the leading institutions in the world. His education has instilled a strong foundation in critical thinking and innovation, driving him to explore various domains within engineering and marketing.
Achievements
Throughout his career, Kosala has achieved notable recognition for his contributions to the fields of digital marketing and e-commerce. His strategic initiatives have led to increased market shares for prominent companies like Walmart and Autodesk, showcasing his exceptional ability to navigate complex markets and leverage emerging technologies.
Kosala is particularly renowned for his thought leadership in e-commerce and digital transformation, having influenced practice in the APAC region by tailoring marketing strategies to fit diverse customer behaviors and preferences. His efforts to enhance customer experience and engagement have not only contributed to brand loyalty but also elevated the operational efficiency of the organizations he has worked with.
In summary, Kosala Wickramasinghe is a dynamic professional whose education and insightful experience in marketing, e-commerce, and technology have positioned him as a leader in his field. His journey, marked by significant roles in globally recognized organizations and a strong academic foundation, reinforces his reputation as an innovator capable of elevating digital strategies to new heights.