Kory Marchisotto

Kory Marchisotto is a prominent figure in the beauty industry, currently serving as the Chief Marketing Officer of e.l.f. Beauty and President of Keys Soulcare.1 Here are some key details about her career and accomplishments:

Professional Background

Kory joined e.l.f. Beauty in 2019 to lead the brand transformation for e.l.f. Cosmetics.1 Prior to this, she had an extensive career in the beauty industry:

• 18 years at Shiseido, where she held various executive leadership positions13
• Worked at LVMH and Puig early in her career3
• Served as Senior Vice President of Marketing at bareMinerals from 2016 to 20184

Achievements at e.l.f. Beauty

Under Kory's leadership, e.l.f. Beauty has experienced significant growth and success:

• Led 16 consecutive quarters of net sales growth3
• Helped e.l.f. Cosmetics become the #4 largest mass cosmetics brand nationally3
• Secured e.l.f.'s position as Gen-Z's #1 favorite beauty brand3
• Expanded the company's portfolio to include e.l.f. SKIN, Well People, and Keys Soulcare3

Recognition

Kory has received numerous accolades for her work in marketing and the beauty industry:

• Named one of the Most Impactful Marketers in Beauty and Fashion3
• Recognized as one of the Most Innovative CMOs in the World3
• Awarded the title of Brand Genius3
• Listed as one of the Most Inspiring Women Leaders of 20233

Marketing Approach

Kory is known for her innovative and disruptive marketing strategies:

• Focuses on staying close to the consumer and bringing customer insights into the business2
• Emphasizes digital-first brand building and connecting closely with customers2
• Led successful collaborations with brands like Liquid Death and Chipotle2
• Pioneered e.l.f.'s presence on TikTok, resulting in viral [campaigns45]

Education

• Master of Professional Studies in Cosmetics & Fragrance Marketing & Management from the Fashion Institute of Technology1
• Bachelor of Business Administration in Marketing from Pace University's Lubin School of Business1

Kory Marchisotto's leadership has been instrumental in e.l.f. Beauty's success, particularly in digital marketing and brand transformation. Her approach combines consumer insights, brand strategy, and innovative partnerships to drive growth and engagement in the competitive beauty industry.