Korina Edwards

Korina Edwards is the VP of Global Demand Generation at ThoughtSpot.2 She is an experienced demand generation and growth marketing leader with expertise in B2B Tech and SaaS.1 Korina has a proven record of creating demand generation strategies and programs to grow revenue, and she has spent her career in the startup space, from pre-revenue to Series D and beyond.1

Korina is passionate about building high-performing teams and is an intentional leader who inspires and supports through servant leadership.1

Experience::

• VP, Global Demand Generation, ThoughtSpot Korina was promoted to this role in April 2024.3
• Director of Demand Generation & Growth Marketing, ThoughtSpot From July 2023.1 ThoughtSpot acquired Mode.1
• Director of Demand Generation & Growth Marketing at Mode For 9 months, from November 2022 to July 2023.1
• President at Matter Made For 5 months, from June 2022 to October 2022. Matter Made is a boutique growth marketing and demand generation agency delivering sustainable growth for B2B SaaS and tech startups.1
• VP of Demand Generation & Growth Marketing at Matter Made For 11 months, from August 2021 to June 2022.1
• Head of Demand Generation + Growth Marketing at Matter Made For a year and one month, from August 2020 to August 2021.1 During this time, she built sustainable growth for B2B SaaS and Tech companies like Calm for Business, Loom, Hopin, G2 Crowd, and Productboard.1
• Demand Generation & Growth Marketing Consultant (Freelance) For a year and one month, from September 2019 to September 2020, consulting with B2B SaaS startups like Metadata.io to build revenue-generating strategies.1
• Demand Generation & Growth Marketing at Demand Operatives For a year and 2 months, from August 2019 to September 2020.1
• Director of Growth at Right Weigh, Inc. For 8 months, from January 2020 to August 2020, helping build sales and marketing teams and strategies aligned to revenue growth.1
• Digital Marketing Manager at Lytics For a year and one month, from January 2019 to January 2020. She built lead acquisition programs and delivered integrated marketing campaigns for a SaaS startup company, marketing to marketers.1
• Marketing Manager at Right Weigh, Inc. For 2 years and 10 months, from March 2016 to December 2018, delivering marketing and branding programs for a commercial vehicle technology company.1
• Advertising Operations Specialist at Yahoo For 4 months, from November 2015 to February 2016, managing advertising accounts and keyword strategies for 200+ Yahoo customers.1
• Data Analytics Manager at goHUNT.com For 1 year and 9 months, from January 2014 to September 2015, managing a team focused on marketing and advertising initiatives as well as website development and maintenance.1

Education::

• Korina holds a Bachelor's Degree in Business Economics from the University of Nevada-Las Vegas.1

Other::

• She is located in the Greater Phoenix Area.1
• Her LinkedIn username is korina-edwards.1