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Komal Rewaskar
Digital Marketing - Social Media Marketing - Digital Media Planning - Digital Strategy - Influencer Marketing - Analytics
Komal Rewaskar is a highly skilled marketing professional with a rich background in digital marketing and audience engagement. Her career has been defined by her unwavering passion for technology, social media, and innovative strategies that resonate with audiences. With a strong educational foundation and impressive accomplishments, she continues to drive transformation within the industry through her entrepreneurial spirit and creative approaches.
Professional Background
Komal Rewaskar began her professional journey as a Jr. Client Servicing Executive at Digital Law & Kenneth, where she developed her foundational skills in client management and digital marketing. Her keen insights and strategic thinking quickly propelled her into the role of Account Executive at Dentsu Webchutney. Here, she honed her expertise in online branding and creative strategy, gaining valuable experience that would set the tone for her subsequent positions.
Her dedication and commitment to excellence facilitated her rise to the Senior Account Executive role, and thereafter, she became an Associate Account Manager at the same renowned agency. During her tenure at Dentsu Webchutney, Komal played a crucial role in developing comprehensive marketing strategies that enhanced brand visibility and engagement for numerous clients.
Komal then transitioned to Viacom18 Media Private Limited, where she took on the position of Senior Digital Marketing Executive in the Kids Entertainment division. Her innovative methods and understanding of the digital landscape allowed her to successfully manage the online presence of prominent brands such as Nickelodeon, Nick Junior, and Sonic. As she progressed to the role of Assistant Manager - Digital Marketing, her responsibilities evolved, and she took on a comprehensive approach to managing digital and social media platforms.
Education and Achievements
Komal's academic journey laid a robust foundation for her career in mass media and advertising. She achieved First Class with Distinction while studying Bachelor of Mass Media at the prestigious University of Mumbai. This program equipped her with essential skills and knowledge required in the fast-paced world of digital marketing. Prior to this, she attended St. Jude's High School, where she also graduated with First Class honors, displaying a consistent record of achievement throughout her educational career.
Throughout her professional journey, Komal has made significant contributions that are a testament to her skills and creativity. Notably, she successfully conceptualized and executed innovative games on both Android and HTML5 platforms, showcasing her technical proficiency in digital content creation. Additionally, during her time at Viacom18 Media, she was instrumental in driving page views for the www.nickindia.com website to an impressive 2 million in the year 2016, which marked the highest engagement in five years. Her ability to create engaging and relevant content tailored for children and parents played a key role in achieving this milestone.
During the challenging times of the Pandemic, Komal continued to demonstrate her adaptability and understanding of audience needs by creating compelling social media content for kids. This proactive engagement resulted in a remarkable increase in follower count by 2000 within a month, achieved organically, which is a testament to her strategic marketing skills.
Komal's ability to synthesize digital marketing with a strategic mindset enables her to manage the digital and social media landscapes for leading brands effectively. As a result of her efforts, she has successfully navigated various facets of audience engagement, leveraging analytics and reporting to enhance brand understanding and audience connection.
Notable Contributions and Skills
Komal Rewaskar is known not only for her technical skills in digital marketing but also for her ability to build alliances and partnerships that elevate brand recognition and market presence. Her competencies encompass Digital Marketing, Online Branding, and Influencer Marketing, among many others.
Her proficiency in Web & Social Analytics and Reporting assures that her strategies are data-driven, allowing for continuous improvement and innovation in her marketing approaches. Komal's work ethic is underscored by her belief in preparation, hard work, and the crucial ability to learn from failures—a philosophy she applies to all her projects.
As a multitasking professional, she thrives when conceptualizing media marketing strategies that not only enhance engagement but also drive tangible business results. Her strong customer journey focus ensures that every marketing initiative resonates with the target audience and fosters a genuine connection, ultimately leading to enhanced brand loyalty.
In conclusion, Komal Rewaskar embodies the spirit of dedication and innovation in the field of digital marketing. Her journey from a Jr. Client Servicing Executive to an Assistant Manager at Viacom18 reflects her steadfast commitment to growth and excellence. Her contributions to the children’s entertainment sector not only showcase her marketing capabilities but also her empathetic understanding of her audience, making her a valuable asset in any team she joins.