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Kole McRae
Data, A/B testing & Empathy
Kole McRae is a digital marketing strategist and advisor with over 10 years of experience helping businesses achieve sustainable growth. He is an expert in AI and ML and uses these technologies to target the right audience with the right messaging. McRae is tool agnostic and focused on strategy, emphasizing the importance of marketing to people over keywords. He has worked for various organizations, including AlayaCare and Loyal VC, and has previously taught digital marketing at Ryerson University. McRae has a background in broadcasting and holds a degree in Broadcasting from Conestoga College.