Koku Awuye

Koku Awuye is a co-owner and creative director at New Regime Clothing Inc., a Montreal-based streetwear brand.12 He is one of the three partners who founded Atelier New Regime (ANR), alongside his brother Gildas Awuye and Setiz Taheri.1

Background and Career

Born in 1990, Koku Awuye was 26 years old in 2016 when the brand gained significant recognition.1 He and his partners started ANR in 2009 with simple slogan tees, which quickly found a consumer base among college students.1

Role at New Regime

As a co-owner and creative director, Koku plays a crucial role in shaping the brand's vision and designs. He has been involved in various aspects of the company's growth, including:

• Developing seasonal collections
• Participating in fashion events and presentations
• Expanding the brand's reach globally

Brand Philosophy

Atelier New Regime, under Koku's leadership, focuses on:

• Celebrating intellectual freedom through fashion
• Addressing themes of education, work, and personal growth
• Creating clothing that resonates with their immediate community and a growing global fanbase

Other Ventures

In addition to his work at New Regime Clothing Inc., Koku Awuye is also:

• Artistic Director / CEO at Benjamin Bros Company
• Artistic Director at Urban Jam3

Koku Awuye's journey with New Regime Clothing Inc. exemplifies the brand's ethos of perseverance and creativity, as he and his partners have built a successful streetwear brand despite being self-taught and dropping out of postsecondary education.1