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    Koert Bakker

    Head of Strategy at PwC Experience Center

    Koert Bakker is a seasoned professional with a rich background in co-creation, collaboration, digital marketing, data analytics, and design thinking. Starting his career as a pioneer in Amsterdam, Koert has honed his skills in various fast-paced environments, ranging from startups to global enterprises, focusing on both business-to-business (B2B) and business-to-consumer (B2C) projects. He is particularly passionate about crafting brands and experiences that enhance people's lives while driving business transformations. Koert's key skills include brand development, qualitative, and quantitative research, data analytics, design sprint facilitation, experience briefs, content strategy, business design, leadership, and team building. You can explore his impressive portfolio at http://www.koertbakker.com. Please note that his opinions are personal and do not represent those of his employer.

    Koert Bakker
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    Location

    Amsterdam Binnenstad en Oostelijk Havengebied, North Holland Province, Netherlands