Koby Lif

Koby Lif is a seasoned sales management and delivery executive in the IT industry, boasting over 25 years of experience across hardware, software, and services sectors.

His expertise lies in team building, exceeding business objectives, cultivating customer and top account relationships, and designing engagement models for partners and alliances across EMEA.

Koby has a robust educational background with a Master's degree in Econometrics and Quantitative Economics, an MBA in Information Technology, and a Bachelor's in Economics and Business Administration, all from Tel Aviv University.

Throughout his career, Koby has held key positions such as Head of Sales and Marketing at BillRun Ltd., EMEA Channels Director at MongoDB, and various roles at EMC, Oracle Corporation, and Sun Microsystems, encompassing sales, services, and partner management.

He has served in advisory and board member capacities at notable technology firms including Cognility, Inflexion Points Technology Partners, Servo Labs, Darillium, and Servi - HR for hospitality.

Koby Lif's expertise spans managing Line of Business, full P&L, market development, Go-To-Market strategies, CxO level relationships, and marketing initiatives across multiple countries in Europe, Middle East, and Africa.

His comprehensive experience and strategic leadership have established him as a proficient professional in driving sales growth and fostering business partnerships in the IT sector.