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Klaus Johansen
Senior CRM projektleder at Coop Danmark
Klaus Bjørn Johansen is a seasoned professional with over 16 years of experience in project and campaign management across various industries including media, telco, auction, and sports marketing.
Specializing in Customer Experience Strategy, Klaus is dedicated to enhancing customer satisfaction and reducing churn rates.
With a background in cand.comm. from Roskilde University, Klaus has held key roles such as Senior CRM Project Manager at Coop Danmark, Global CRM Manager at Unisport A/S, and Customer Experience Manager at Lauritz.com.
His experience also includes positions at Berlingske Media, 3 (Hi3G Denmark), and Ekstra Bladet, where he honed his skills in defining customer journeys, optimizing interactions across all channels, and developing strategies to boost customer engagement and satisfaction.