Kjeld Peters

Kjeld Peters is the Chief Technology Officer (CTO) at Sport Alliance GmbH, a position he has held since January 2020. He is based in the Greater Hamburg Area and is recognized for his extensive experience in leading engineering teams and driving digital transformation within the health and fitness industry. With over a decade of experience, Peters has played a crucial role in managing platforms that serve millions of users and generate significant revenue.1

Professional Background

• Current Role: As CTO at Sport Alliance GmbH, Peters is part of the Executive Leadership Team, focusing on cloud-based gym management software and related services. The company is recognized as a market leader in the DACH region and is expanding its international presence.1
• Previous Experience: Before joining Sport Alliance, Peters served as CTO at Magicline GmbH from December 2014 to December 2019, where he led the development of a new B2B SaaS platform tailored for the fitness industry. His earlier roles include technical leadership positions at ElitePartner, where he contributed to various engineering and operational initiatives over several years.12

Skills and Expertise

Peters possesses strong technical expertise grounded in computer science, which enables him to guide teams towards innovative solutions for complex challenges. His leadership style emphasizes collaboration with other executives to shape strategic directions for technology and operations.1

Education

Kjeld Peters studied at a Fachhochschule (University of Applied Sciences), although specific details about his degree are not provided in the available information.1

Through his career, Peters has demonstrated a commitment to enhancing technological infrastructures in the companies he has worked for, making significant contributions to their growth and operational efficiency.