Kit Dean

Kit Dean is the General Manager at VITAY, a company that provides automated reference checking software for recruitment and staffing agencies in Canada and the U.S.1 Some key points about Kit Dean's role and background include:

Professional Experience

• Kit Dean joined SureSwift Capital as the General Manager for VITAY in 2023.1
• He has extensive experience as a sales professional and leader, particularly in working with startups in the online media industry.2

Leadership Approach

• Dean focuses on promoting a culture of collaboration and inclusion at VITAY.1
• He emphasizes building strong relationships within the team and empowering employees to contribute their insights.1

Strategic Initiatives

• Since joining VITAY, Dean has been working on:
  • Fine-tuning marketing and go-to-market strategies
  • Reintroducing traditional sales approaches where effective
  • Deepening understanding of the current customer base
  • Involving customers in shaping the product's evolution

Impact at VITAY

• Under Dean's leadership, VITAY has continued to grow its revenue and client base.1
• The company has improved features and offered new integrations.1
• VITAY received G2's 2023 High Performer Award and top billing for Best Support and Easiest to do Business With.1

Kit Dean's approach to leadership at VITAY combines his sales background with a focus on team collaboration and customer-centric product development, contributing to the company's growth and success within the SureSwift Capital portfolio.