Kirsten Riolo

Kirsten Riolo is the Head of Publishers and Platforms at Nielsen, a global leader in measurement and analytics.1 She has over 25 years of experience in both qualitative and quantitative cross-media research.46

Professional Background

Riolo joined Nielsen in October 2022, taking on the role of Head of Publishers and Platforms.4 Prior to her position at Nielsen, she worked at Ipsos, where she held a director-level position.6

Qualifications and Expertise

Kirsten Riolo is a qualified practitioner (QPR) and a member of the Research Society of Australia.2 Her expertise spans across audience measurement, with a focus on both qualitative and quantitative research methodologies.24

Role at Nielsen

As the Head of Publishers and Platforms, Riolo plays a crucial role in Nielsen's operations in Australia. She has been vocal about industry challenges, particularly regarding the confidence in calculating ROI across digital channels.1 In her position, she emphasizes the importance of investing in the latest tools and technology to ensure effective message delivery and audience engagement in an increasingly complex media landscape.1

Recent Developments

In October 2024, Riolo shared news about Nielsen becoming part of Spotify's Measurement Partners program, highlighting the company's ongoing efforts to improve campaign and playlist synchronization.3

Education

Riolo holds a Masters in Leadership, which she completed between 2004 and 2008.5

Kirsten Riolo's LinkedIn profile can be found under the username kirsten-riolo-aa59226, which aligns with the information provided in the query.