Kirk Gaither is a highly accomplished and respected executive with a strong background in Sales and Marketing within the consumer products goods industry. With a proven track record in driving profitable growth and building long-term customer and distributor relationships, Gaither has garnered extensive knowledge in national and local distributor management across various markets and channels. His expertise spans open, control, and franchise markets, as well as club stores, grocery markets, national accounts, independent off and on-premise establishments, resorts, casinos, and hotels.
Throughout his career, Gaither has successfully led and managed talented teams, combining strategic and tactical business planning to achieve exceptional results. He is well-versed in P&L management, business development, and building internal and external relationships. Gaither's experience also includes effectively launching innovative products, executing brand marketing strategies, and implementing pricing management techniques.
With a strong passion for people management and development, Gaither has consistently emphasized the importance of nurturing talent and creating engaged teams. His leadership skills have been instrumental in driving sales growth and increasing program execution.
Gaither's professional journey includes various executive positions, such as Executive Vice President Sales & Operations at SelvaRey Rum, Vice President of Sales, Southwest at Conecuh Brands, LLC, Regional Sales Director - West at Conecuh Spirits, Executive Vice President of Sales at Kimo Sabe Mezcal, Vice President of Marketing at Infinium Spirits, and Market Director, Southern California at Moet Hennessy USA. Additionally, he served as President at Intersect Beverage, Vice President of Sales, Western Region at Ketel One Vodka, Regional Sales Manager, Western Region at Ketel One Vodka, National Chain Manager at Kobrand Corporation, and California Chain Manager at Kobrand Corporation.
Gaither's vast experience and expertise make him a valuable asset to any organization, combining his sales leadership skills, strategic planning abilities, and strong industry knowledge to drive success in the consumer products goods industry.