Saïd Business School, University of Oxford

Hyper Island

Moscow Aviation Institute (National Research University)

1 – Scaled a team from 6 to 40 specialists in Product Design, Communication Design, UX Research, and UX Writing. Recruited talent from big tech companies across Los Angeles to Hong Kong, including Directors, Principals, and Staff ICs, managing a diverse, globally distributed team.
2 – Established mature customer-centric design processes based on the Diable Diamond model, incorporating UX research, A/B testing, and a design strategy to boost key metrics like conversion rates, LTV, ARPU, and CSAT.
3 – Fostered a collaborative and innovative design culture by driving vision, values, structure, and goals. Managed rituals, performance reviews, regular assessments, education, team retrospectives, and strategic sessions.
4 – Strategized redesign of the core solution Pay Station - global payment platform with 700 payment methods, in 200 geographies. As a result, there is a sustainable increase of conversions 11+%,
5 –  Orchestrated cross-functional teams to launch new fintech and e-commerce solutions — Wallet, Pay, and Webshop, uncovering new revenue streams for the company including introducing discovery research and design thinking.
6 – Established processes that account for regional markets, including international UX research, linguistic testing, communication guidelines to enhance product effectiveness in local markets. 
7 – Created and promoted a development-driven design system in partnership with the Engineering team, enabling faster product delivery, saving up to $900K per year, and ensuring flexible integrations and partner customizations that boosted conversions by up to 7% for.
8 – Elevated the company's design to a new level by implementing design strategy, innovative concepts, and emotional design principles. Standardized design across interfaces and marketing materials with unified assets, guidelines, and a comprehensive design system.

Xsolla

VP of Design

Skills: UX Research · Design Systems · Product Design · Design Leadership · Creative Direction · Customer-Centric Design · Design Thinking · Data-Driven Approach · Content Design · Strategic Planning

Senior Design Director

— Structured design department into several teams, established design management institution and appointed design managers. Set OKRs, developed career paths for design managers, scaled the team 2x.
— Implemented clear workflows such as stand-ups, reviews, demos, retros, and workshops. 
— Provided transparent integration of the design team into development processes: quarter planning, risk assessment, prioritization, strategic resource planning.
— Refreshed design process for B2B unit. Increased share of validation research, introduced strategic discovery research, started work on cross-product scenarios.
— Organized educational sessions for the R&D office to share the best UX practices and values of human centred design.
— Created a new visual language for the product portfolio: web, mobile, desktop software. Test it and wrapped in a design system.
— Made redesign for the next release of Kaspersky Endpoint Security products, that make over 25% of revenue. Redesign considered major updates from customers requests and let significally to reduce costs of development .
— Drove several strategic research projects that helped to find gaps in customers’ experience (licensing, monitoring, and investigation scenarios).

Kaspersky

Head of Product Design

B2B produscts are 10+ products for system administrators, network engineers, and service providers worldwide.
— Strengthened team and scaled it. Reorganized recruitment and adaptation for new designers, reduced staff turnover;
— Improved design processes by introducong user flows, checklists, design system;
— Introduced long-term and short-term planning to support release delivery;
— Organized the UX-research department from scratch, implemented UX-testing, hired a research team, and set up processes;
— Started systematic work on customer feedback, involved support and sales teams to help structure and rank feedback.

Acronis

Design Director, B2B

— Implemented new data-driven activities: measuring the success of releases, pre-quantifying the marketing appeal of new functionality, experimenting with advertising capacity, and ongoing testing of marketing materials, including ASO;
— Ideated and launched the experimental browser. MVP tested on different distribution channels. CAC decreased by 3-4 times. Validated strategy adopted to create a new browser;
— Launched systematic work on extra monetization of all products. Revenue increased by 10%;
— Launched new features for desktop browser: ad blocker and night mode. The effectiveness of attracting new users increased by 1.5 times;
— Launched visual bookmarks Pulse (DAU 3M) and mobile browser Pulse as part of the browser ecosystem;
— Launched standalone app for personalized news feed based on ML recommendations. Tested monetization sources. Increased depth of views;

Mail.Ru Group

Head of Product Development & Design, Search & AI 

— Organized design department from scratch. The team consisted of product designers, marketing designers, UX writers. 
— Set up processes: planning, design sprints, design reviews, design demos. Set up interaction between cross functional product teams  (development, QA, distribution) via unified documentation, presentations, and product roadmap planning.
— Implemented various best practices, including unification, design systems, brand guidelines, design thinking, ongoing UX-research, and A/B tests.

— Redesigned and rebranded the key product—desktop browser and mobile browser
— Designed visual bookmarks and did partnership projects, including cooperation with Firefox.
— Created and implemented the recommendation newsfeed as a part of existing products and as a standalone mobile app.
— Created a new visual style and unified E-Comm products under a single design system. It was the first experience of the unification product portfolio in the company.
— Started from scratch the pool of mobile apps: Money, Easy Money Transfers, Goods, Services For Auto, Guides, Real Estate, Booking.
— Redesigned the pool of e-commerce projects—Goods, Real Estate, Travel, Home, Finance
— Launched new projects (Flights, Home, Finances).

Head of Design, E-commerce

— Organized design studio from scratch as a partner;
— Hired and managed the design team;
— Attracted to cooperation major Russian and foreign brands: Raiffeisen Bank, VTB24, MTS, Villagio, TVCenter, Gismeteo, HP, ABD architects, Ria News.
— Got awards at Russian design competitions (Golden Site, Runet Rating)

Kirill Romanovsky