Kinny Barlow

Kinny Aw Barlow, a Hong Kong native, is a seasoned event management professional with over 15 years of experience in a wide range of industries including mega sports events, movie production, and live entertainment.

As the Head of Partnerships at Magnetic Asia (MA), an acclaimed event and entertainment solutions company in Hong Kong, Kinny oversees and nurtures relationships with local, regional, and global brands. Since joining MA in 2012, she has successfully established partnerships with notable companies such as PayMe by HSBC, Cathay Pacific, Carlsberg, Adidas, Red Bull, and many more.

Kinny's expertise lies in fostering genuine collaborations with partners by understanding their business objectives and leveraging MA's brand activation capabilities to create impactful campaigns. She ensures a high-quality and audience-focused experience throughout the event lifecycle, from pre-event communications to on-site execution.

In addition to her role as Head of Partnerships, Kinny collaborates closely with the CEO of MA to develop new entertainment and cultural products, with a focus on expanding regionally. She also plays a vital role in government-related partnerships, further solidifying MA's presence in the market.

Prior to her current position, Kinny served as the Head of Partnership at Clockenflap, one of the premier properties managed by MA, which also includes the Clockenflap Music & Arts festival, Sónar Hong Kong, YourMum Music Series, and Ticketflap.