Kingshuk Hazra

Kingshuk Hazra is the founder of LeadStrategus, a boutique sales and marketing consulting firm based in Bengaluru, Karnataka, India.1 He established LeadStrategus in January 2018 with the aim of building real sales pipelines, processes, and infrastructure for clients.1

Professional Background

Kingshuk has an extensive career spanning various aspects of marketing and sales:

Notable Positions::

• Head of Marketing at Amazon Web Services (AWS) India
• Demand Generation Head at SAP
• Director of Enterprise Marketing at Pluralsight
• Principal Advisor for Market Development at IBM
• Manager of Marketing Programs at SAP
• Analyst at Gartner

His experience includes roles in business development, thought leadership, demand generation, closed-loop lead management, database and CRM management, inside sales, market research, analyst relations, and sales/marketing operations.1

Expertise and Achievements

Kingshuk is particularly proud of creating effective and resource-efficient pipeline generation, outbound tele-center, KPO, and research programs that generated high ROI for his employers.1 At LeadStrategus, he applies this expertise to:

• Design digital-only sales funnels
• Generate demand and engage prospects one-on-one without relying on telemarketing or email
• Provide sales and marketing consulting services
• Implement functional CRM and automation systems
• Offer best practice mentoring and coaching for sales effectiveness

LeadStrategus Services

The company is known for its outsourced Social Selling programs, which include:

• Thought Leadership Content
• Account-Based Marketing (ABM)
• Generating buyer interest to secure meetings

Kingshuk's vision for LeadStrategus is to create high-ROI pipeline generation and outbound programs for clients, similar to what he achieved in his corporate roles.1