Fullerton College

Director of Product Development - Liquids at Drybar

Oak Essentials

Vice President of Product Development & Commercialization

Lead and develop the turnkey division team to provide brands a one-stop solution to personal care product launches

-Provide strategic guidance, market research, pricing analysis and ingredient recommendations to align with each brand’s ethos
-Creation of new product profiles and product development briefs to partner with my global network of contract manufacturers and chemists to meet the brand’s overall launch, pricing and quantity targets
-Oversight of all packaging and formula regulatory affairs to support brands in their product notification process by region
-Lead all project development timelines, from brief to shelf, to manage external partners and execute on-time launches 
-Conduct all scale-ups and line trial to vet final formula and package pre-launch; create all fill and assembly specifications 
-Execute and manage all challenge and safety testing to vet periodic reporting and redirect formula and/or packaging, where applicable
-Key contact for all legal matters, including contract manufacturing agreements

Seacliff Beauty

Vice President of Product Development & Turnkey

End-to-end services to launch personal care products - hair, skin, OTC and color cosmetics - including market research, competitive analysis, product positioning, packaging development, all challenge, safety and clinical testing, regulatory compliance and notification, full commercialization and go-to-market strategy

Kim Price Consulting

Product and Packaging Consultant

Lead, develop, execute and manage annual product development innovation pipeline to fuel the sales and growth of a leading prestige-market hair and tools brand.

•Creation and timely execution of 24-month product development innovation and marketing calendar using competitive landscape, whitespace, trend analysis and ingredient technology, while staying true to our brand heritage
•Partner directly with ingredient suppliers and contract manufacturers to develop new formula briefs and positioning, redirects, performance claims substantiation and all challenge testing to ensure stable products
•Management of all EU regulatory compliance clearance; highly skilled in Biorius Cosmos portal
•Directly responsible for all department financials, including finished product COGs and GPs 
•Key contact for all packaging suppliers (primary and tertiary), creation of RFQs, negotiations, supplier contract agreement execution, approved supplier process and oversight of manufacturing facility audit
•Manage new project launches from brief-to-shelf, collaborating across departments to ensure key milestones are met to make on-time launches successful
•Major cost improvement project to negotiate over $1 million in annual savings on packaging and formula costs in first 18 months of employment

Drybar

Director of Product Develoment - Liquids

Lead overall strategy of the organization, to improve outreach, awareness, improved programs, fundraising, and development for the oldest and largest ovarian cancer non-profit in the US

•Identified and developed key partnership opportunities with several beauty brands, including Pureology Serious Colour Care, to leverage disease awareness through co-branded messaging, teal ribbon on packaging, and media events to provide women with signs and symptoms of the disease through literature and digital/social marketing
•Served as direct liaison with the NOCC's research partner, Stand Up to Cancer, to strategize on collaboration for awareness of the disease with key demographics. Also communicated advancements in research with the first ever Ovarian Cancer Dream Team while assisting on the development of new techniques to drive registration into cutting-edge clinical trials
•Strategized and implemented tools to better track social media analytics, press hits, and research advancements to fine-tune communication with our audience through press releases, social media, and e-appeals
•Managed and lead advertising agency to refresh all corporate education literature with a more modern, clean look, communicating through use of iconography to better appeal to today's community

National Ovarian Cancer Coalition

Director of Marketing & Strategy

Worked with and directly reported to Founder & CEO, Jim Markham (original Founder of Pureology Serious Colour Care) and managed a team of four to lead all marketing activity for a rapidly growing, entrepreneurial brand in the professional hair care market through distribution and direct retail chain accounts

•Responsible in developing and executing 24-month marketing calendar to include all product innovation, bi-monthly promotions, sampling programs and supporting collateral
•Creative oversight and execution of all advertising, feature stories, press releases, education training materials, Beauty with Benefits loyalty program and bi-monthly mailers to network of nearly 4,000 stylists
•Prepared and presented product launch education to distribution partners at in-person quarterly meetings to ensure successful launch and sell-through, individualized for each market
•Directly managed the new product development process for all products; direct contact for all contract manufacturing labs, raw material suppliers and fragrance manufacturers, ensuring that all formulae were compliant for international sale through partnership with our responsible party, Biorius
•Prepared and presented product education to entire team of Regional Sales Managers and stylists/salon partners on a quarterly basis
•Through key vendor relationships, both domestically and globally, reduced overall primary and tertiary packaging and collateral material costs by 30%
•Oversight and analysis of on-hand inventory to increase overall turn rates through creative promotions
•Key contact for corporate attorney to develop and execute distributor contracts and supplier agreements

ColorProof Color Care Authority

Vice President of Marketing

Served in multiple capacities to drive the rapid growth of an entrepreneurial start-up to become a leading premium brand in pet care since its founding in 2007 by Kyara Mascolo, also creator of TIGI Bed Head

•Key contact for all retail accounts in North America (Walmart, Target); prepared and executed all reset meetings and vendor portal sales analysis
•Secured 33 new international distribution channels, including Russia and South Korea, to grow overall business by 120% during my tenure
•Increased skus in 3,812 Walmart US stores from four to nine, generating an additional $1.5 million in sales during one reset
•Opened Unified Grocery distributor to increase mass grocery store placement by 3,500 stores
•Identified slow moving sku with Walmart and implemented strategy to re-position and re-package, resulting in an increase in turn rate by 47% in 6 months
•Opened Walmart Canada account with three skus and increased to 12 in following annual reset, to increase sales dollars with them by 300%
•Negotiated and created optimal pricing and distribution structure to open QVC Italy market, our first home shopping account

Pet Head

Vice President Of Operations and Sales

•Develop, lead and execute 12-month marketing calendar for innovation of new product development
•Creation and oversight of visual design elements for eight domestic and international tradeshows annually
•Launched cat line extension to include 8 new skus in 9 months
•Developed, packaged and operationally executed Mommy & Me™ pet nail polish, which cultivated $750,000 in retail sales in 3,800 Walmart US stores in the first 12-month set
•Successfully managed the development, packaging, contract manufacturing and launch of six feline grooming products in four months, to increase overall sales dollars by 17%
•Designed, marketed and launched Pet Head Cool Club™ display and elite grooming salon program to open more than 600 grooming salons in 12 months

Director of Product Development and Marketing

As an outside sales representative for design and packaging leader, certified by Estee Lauder and Unilever, established new accounts and managed customer relationships. Responsible for monthly sales projections, organizing lead times and delivery dates and expediting orders, along with creating new vendor relationships. Consulted on structure design and printed cartons for companies such as Philosophy, Imperial Barber Product, Rudy’s Barber Shop and Level Natural Products.

Consolidated Design West

Product Development & Packaging Consultant

Packaging consultant for well-established, family-owned manufacturer of corrugated and folding cartons (Marfred, which was acquired by Amcor). Created new contacts/accounts and maintained existing relationships. Education program for onboarding required extensive knowledge of presses and production equipment. Responsible for meeting quarterly sales projections and helping customers through the design process. Consulted on design for companies such as OPI, Sprinkles Cupcakes and Ziba Beauty Products. Company was sold to Amcor and position was eliminated.

Amcor

Sales Consultant

Responsible for consulting with customers to provide packaging solutions for new and existing products. Coordination and organization of monthly projections. Managed timeline to launch of packaging for major personal care and food companies. Also responsible for inventory management and production scheduling. Major accounts were the launch of TIGI Bed Head and Sexy Hair Concepts, along with new development launches for JPMS, Custom Building Products and AG Haircare.

DesignWorx Packaging

Outside/Inside Sales, Purchasing Agent

As inside sales, support and customer service for a worldwide steel distributor.  As credit manager, coordinated payment arrangements, opened new accounts, performed credit checks and discretionary account termination.  Accounts receivable duties included daily collection arrangements with Fortune 500 companies. Also assisted quality control manager with test reports, certifications, and other quality control measures.

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