Kimberly Krauze

Kimberly Krauze is a Research Director of Innovation at Ipsos, a position she has held since January 2019.1 Based in Singapore, her role involves validating the potential of new innovations.1

Career at Ipsos

Kimberly has a long-standing career with Ipsos, having worked in various positions within the company:

• Current Role: Research Director, Innovation (5 years 9 months as of October 2024)1
• Previous Positions:
  • Associate Research Director
  • Senior Manager, Commercial Strategy & Forecasting

Expertise and Contributions

Kimberly's expertise is evident in her involvement in various Ipsos initiatives:

1. Customer Experience Research: She has been a key speaker in Ipsos CX Global Voices webinars, particularly focusing on Southeast Asia.23
2. Innovation: Her current role centers on innovation research, likely involving assessing and validating new ideas and products.1
3. Commercial Strategy: Her past experience in commercial strategy and forecasting suggests a strong background in market analysis and business planning.

Kimberly has also shared insights on innovation, emphasizing that innovation doesn't always have to be entirely new to be impactful. She has advocated for established innovations like vaccines, highlighting their life-saving potential.4

Her LinkedIn profile, with the username kimberly-krauze-161a1512, serves as a professional platform where she shares her thoughts on innovation and research in the business world.