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Kimberly Hawkins
branding & package design for health&beauty industries
Kimberly Hawkins is a prominent figure in the design industry, serving as the President and Art Director of Watergraphics, a branding and package design firm she founded in 1998.1 Her career is characterized by a diverse range of experiences and a passion for creative design.
Professional Background
Kimberly has held various positions throughout her career, including:
- Art Director and Creative Director for agencies and client-side projects1
- Ad hoc professor of design at the University of Wisconsin – Milwaukee1
- PSIA ski instructor at Vail Resorts
- Board Member at the American Institute of Graphic Arts (AIGA)
Her expertise lies in creating unique brand experiences, with a particular focus on the health and beauty industry. Kimberly leads creative teams to deliver innovative design solutions, specializing in personal care, cosmetics, and fragrance industries.2
Education and Skills
Kimberly's educational background includes studies at:
- Marquette University
- Shorewood High School
- Meadows Elementary
- Swallow Middle School
She is known for her "consummate eye and real-world experience," which she has shared with senior-level design students during her time as a professor.1
Personal Interests and Characteristics
Outside of her professional life, Kimberly is:
- An accomplished athlete, swimming over 1 kilometer daily and competing in triathlons1
- A certified ski instructor who taught at Keystone Resort in Colorado1
- An enthusiast of mid-century modern design, owning designer furniture pieces1
- Known for her energetic personality and passion for her work1
Philosophy and Approach
Kimberly's approach to work and life is characterized by:
- A mission to "do good work for good people" through Watergraphics1
- A focus on transparency, collaboration, and innovation in business1
- A motto of "Rule Number ONE: HAVE FUN!"1
- A fashion philosophy of dressing for oneself and feeling great in one's attire1
Kimberly Hawkins brings a unique blend of creativity, experience, and enthusiasm to her role as Art Director at Watergraphics, contributing significantly to the field of graphic and package design.