Kimberly Francis

Kimberly Francis is the Chief Growth Officer at Odele Beauty, a clean beauty brand specializing in haircare products. She has held this position since March 2023.1 With over twenty years of experience in marketing, general management, and team leadership, Francis brings extensive expertise to her role at Odele.5

Professional Background

Before joining Odele, Francis served in several notable positions:

• Chief Marketing Officer at Tenth Avenue Holdings, LLC, where she was responsible for brand development and marketing strategy for subsidiary companies.12
• Executive Vice President at Edelman, leading marketing campaigns for major consumer brands within the Unilever Foods & Refreshments portfolio.12
• Held positions at VaynerMedia, General Mills, Target, Omnicom, and Right Management.2

Education

Francis holds a BS in Human and Organizational Development from Vanderbilt University and an MBA in Marketing from The Tuck School of Business at Dartmouth.1

Role at Odele Beauty

As Chief Growth Officer at Odele, Francis is part of a team that has achieved significant milestones:

• Expanded distribution from 1,000 to over 7,000 doors.3
• Projected 2024 full-year revenue range of $20 to $30 million.3
• Major retail partnerships with Target, Ulta, and CVS Pharmacy.3

Francis has been instrumental in Odele's growth strategy, including the development of new product lines and marketing initiatives. She has praised the company's blog, The Rinse, as a significant driver of organic search traffic to their website.4

Leadership Philosophy

Throughout her career, Francis has emphasized the importance of passion, curiosity, and intellectual integrity in her approach to leadership and marketing.2 She values team recognition and has been proactive in securing opportunities for her teams to showcase their accomplishments.2

Kimberly Francis continues to play a crucial role in Odele's expansion and success in the competitive clean beauty market.