Kimberley L.S. Cowans

Kimberley L.S. Cowans is the CEO and Founder of SKIMDO, a company that specializes in curl care products.1 She is known for creating an innovative curl styling cream that has won an Allure Award.12

Professional Background

Cowans developed SKIMDO's signature product, a curl styling cream designed to nourish, protect, and flexibly hold curls for up to a week per application.2 This unique formula is considered a world's first in the hair care industry.2

Company Mission

SKIMDO's primary goal is to save people time with their curl care routine. The company focuses on minimal curl care, offering products that provide long-lasting results with fewer applications.1

Personal Journey

Kimberley Cowans' journey with curly hair care began during a transformative trip to Brazil at the age of 17, which changed her perspective on her curly hair.6 As a bi-racial individual, Cowans experienced identity crises related to her hair at various points in her life.6

Business Approach

Cowans has taken a deliberate and thoughtful approach to growing SKIMDO over the past decade.5 Her business strategy includes:

• Offering free samples to potential customers
• Making careful decisions about retail partnerships (notably turning down an opportunity with Sephora)
• Focusing on direct-to-consumer sales through the company's website

Kimberley Cowans continues to be actively involved in the curly hair community, sharing her expertise and experiences through workshops and interviews.34