Kim Short

Kim Short is a senior executive at Ipsos North America, a leading global market research and consulting firm. Here are some key details about her professional background and role:

Current Position

Kim Short currently serves as the Senior Vice President at Ipsos North America. Her specific areas of focus include:

• Brand Health Tracking in Canada1
• Creative Excellence in Canada6

Career History

Kim has been working in the market research industry since 1996, indicating she has over 25 years of experience in the field.5 Her career at Ipsos has included various leadership roles:

• Senior Vice President, Brand Health Tracking Canada1
• Vice President, Strategic Growth – Western Canada (a position she started relatively recently)24

Expertise and Contributions

Kim Short is recognized for her expertise in several areas:

1. Brand and Market Research: She contributes to Ipsos' thought leadership on topics like sports betting advertising and brand health tracking.1

2. Data Analysis: Kim is known for her ability to navigate large data shifts and manage complex longitudinal studies.35

3. Purpose-Driven Branding: She has shown interest in brand purpose and beyond-profit initiatives.4

4. Public Speaking: Kim participates in industry events and podcasts, sharing insights on market research trends and methodologies.35

Kim Short's LinkedIn profile can be found under the username kim-short-44b7092, as mentioned in the query. Her active presence on professional networking platforms suggests she is engaged in industry discussions and thought leadership.