Kim Gusta

Helping tech companies establish thought leadership with original research and content marketing

Kim Gusta is a seasoned professional specializing in driving B2B technology companies as thought leaders through original research and data-driven content strategies.

With a background in BA in English Literature & Honors Sociology from the University of Michigan and an MBA in Marketing from Michigan State University, Kim has a strong foundation for her work in original research and content strategy.

Currently, Kim Gusta operates her own firm, Kim Gusta Marketing, where she assists technology and software companies worldwide in creating and executing original research, crafting compelling content, and devising high-ROI content strategies.

Prior to her entrepreneurial venture, Kim held key positions in renowned companies such as Symantec, Altiris, Wise Solutions, and Comshare, honing her skills in product marketing, strategic market management, and quality assurance.

With an impressive client portfolio including Comcast, NICE inContact, Playvox, Malwarebytes, Symantec (now Broadcom), Veritas, Procare, and more, Kim Gusta has built a reputation for her expertise in driving thought leadership and content strategies in the tech industry.