Kim Georgeton

Kim Georgeton is a seasoned professional with a diverse background in Digital, Technology, Merchandising, and Marketing across various industries from Mass Market to Luxury.

Currently, Kim leads the SFCC and SFMC consulting team at Simplus, previously overseeing agency services, PMO, Architects, Developers, Solutions, Digital Strategists, and Creative teams at JP, where she delivered ROI-driven features for clients.

Kim's expertise includes developing assortment architecture resulting in significant growth, launching innovative concepts like 'Fast Lane,' managing media budgets, and devising revenue and traffic strategies for online platforms such as lenscrafters.com.

She has a proven track record in leading eCommerce operations, encompassing Content Website Management, SEM, SEO, Email, Web Analytics, Social Media, Mobile, and more for clients in various sectors like Luxury Apparel, Health & Beauty, Footwear, and Accessories.

Kim's journey in the digital realm also includes founding Brilliance in Boxes, focusing on eCommerce marketing, fulfillment, and distribution for categories like Health & Beauty, Baby, Gifts, and Accessories.

Her experience extends to handling online Sales and Marketing for multiple online platforms and being a significant part of the original team at amazon.com, pioneering new approaches in merchandising and inventory management.

Kim's early career includes roles at Procter and Gamble in the Consumer Products Beauty team and as a Retail Buyer at Mercantile, now known as Dillard's.

Her specialties encompass a wide array of digital marketing strategies including SEM, SEO, Email Marketing, Social Media, Affiliate Marketing, Website Merchandising, and various platforms such as SFCC, IBM Websphere, Oracle Commerce, and driving 'Get Big Fast Growth.'

Kim's educational background includes studying at the University of Cincinnati and Kent State University.

Throughout her career, Kim has held key positions such as Managing Director at Simplus, Advisory Board Member at OpenINSIGHTS, Senior Vice President at Jagged Peak, Vice President Ecommerce at Arhaus, and various senior roles at companies like Lane Bryant, Luxottica, and Jagged Peak.