Kim Chappell

Kim Gebbia Chappell is a prominent figure in the marketing and communications industry, currently serving as the Chief Brand Officer at Bobbie, an infant formula company.1 She has a strong background in brand marketing and advocacy, particularly focusing on issues related to working mothers and paid leave.25

Career Highlights

Kim has made significant strides in her career at Bobbie:

• Initially joined as the Head of Marketing and Communications4
• Currently holds the position of Chief Brand Officer1
• Led Bobbie to win the Shorty Awards 2024 Small Brand of the Year1

Education and Background

Kim is an alumna of The University of Georgia, having graduated with a degree in journalism (ABJ '06).14

Professional Approach

Kim is known for her innovative marketing strategies and advocacy work:

• Redefines marketing to fight for social change2
• Employs a "sleeves-up" approach to marketing and social media strategy3
• Advocates strongly for working mothers, remote work, and paid leave policies5

Notable Experiences

• Previously worked on the communications team at Square, where she was responsible for developing speaking event ideas for executives, including Jack Dorsey6
• Has personal experience with maternity leave challenges, which informs her advocacy work5

Kim Gebbia Chappell's work at Bobbie reflects her commitment to supporting mothers and families while building a strong, mission-driven brand in the infant nutrition space.