Kieran (K.P.) McNeill

Kieran (K.P.) McNeill is an experienced entrepreneur and brand builder who recently joined Swiftwick as an Advisor and Board Member in May 2023.3 Here are some key details about his background and career:

Professional Experience

Current Roles

• Partner and Chief Executive Officer at Imogene + Willie (since February 2018)3
• Advisor and Board Member at Swiftwick (since May 2023)3

Previous Positions

• Co-Founder and Chief Executive Officer at Billy Reid (January 2004 - January 2018)3
• Executive Director of Merchandise Planning and Allocation at Gadzooks Inc. (January 1994 - December 2003)3

Achievements

At Imogene + Willie

• Led the company to experience ten-fold growth in a five-year period12
• Established and maintained EBITDA levels above 20%3
• Restructured the company and brand assets in early 20183

At Billy Reid

• Co-founded and built a global designer lifestyle brand from scratch3
• Focused on USA manufacturing, proprietary textile development, and high-quality construction3
• Led the company through multiple private placement offerings and managed day-to-day financial affairs3

Education

• Bachelor of Business Administration (B.B.A.) in Finance from Texas A&M University (1989-1994)3

Notable Characteristics

• Known for his expertise in scaling consumer brands and building company culture12
• Committed to manufacturing in the United States and prioritizing people-centric business practices3
• Values creativity, honesty, transparency, friendliness, collaboration, and entrepreneurship in business3

McNeill brings significant experience in brand building and consumer products to his role at Swiftwick, where he aims to help build a world-class brand around high-quality, USA-made performance socks.3