Khalifa AlShamsi

Khalifa AlShamsi is the Chief Executive Officer of e& life, a position he has held since February 2022. With over 30 years of experience in the telecommunications, media, and ICT sectors, he has been instrumental in steering e& life towards becoming a leading provider of digital services.

Professional Background

Khalifa's career began at Etisalat, where he joined in 1998. Over the years, he has held various leadership roles, including Group Chief Corporate Strategy & Governance Officer and Group Chief Digital Services Officer. His contributions have significantly shaped Etisalat's transformation into a technology-driven organization, focusing on advanced communication and cloud services, as well as the introduction of IoT solutions. Under his leadership, e& life aims to enhance customer experiences through innovative technologies in fintech, entertainment, retail, and mobility services.123

Vision and Strategy

As CEO, Khalifa is committed to expanding e& life’s digital portfolio. He emphasizes the importance of creating a "larger-than-life" customer experience by leveraging cutting-edge technologies and smart platforms. His strategic vision includes enhancing e& money, the fintech arm of e& life, which aims to provide a comprehensive suite of financial services tailored to diverse market needs.24 Khalifa has also been involved in significant investments aimed at transforming traditional telecom models into integrated digital service providers.13

Education

Khalifa holds a Bachelor’s degree in Electrical Engineering from the University of Kentucky, USA.1

Industry Engagement

In addition to his role at e& life, Khalifa serves as Chairman of several companies including e& money and STARZPLAY. He is also a board member of Careem and WIO Bank and has previously served on the boards of PTCL/Ufone in Pakistan and Etisalat Afghanistan.13

Khalifa AlShamsi's leadership reflects a broader shift within the telecommunications industry towards more integrated and consumer-focused digital services, positioning e& life at the forefront of this evolution.