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Kevin OMalley
SaaS Revenue Marketing Leader
Professional Background
Kevin O'Malley is a seasoned marketing professional with over 12 years of experience in the dynamic B2B SaaS sector. Transitioning from the structured environment of UPS, Kevin dove headfirst into the fast-paced world of start-ups, bringing his disciplined approach and diverse skill set to the forefront of marketing innovation. With a specialization in areas such as Demand Generation, Account-Based Marketing, and Product Marketing, he has demonstrated a remarkable ability to lead marketing teams that thrive in a competitive landscape. Kevin's extensive career has equipped him with the expertise to create compelling go-to-market strategies and execute plans that span from lead acquisition to renewal efforts, all while firmly rooting himself in the mission and vision of the companies he serves.
Education and Achievements
Kevin's educational background is notable as well. He earned his Executive MBA in Business Administration and Management from the prestigious Georgia State University - J. Mack Robinson College of Business. This program provided him with advanced knowledge and strategic insights that he has effectively applied throughout his career. Prior to that, he completed his Bachelor of Science in Marketing from Northeastern University, which laid the foundation for his passion for marketing and business development.
Kevin's roles have included significant leadership positions across several organizations, solidifying his status as a thought leader in the marketing sphere. He served as the Chief Marketing Officer at Stax Payments, where he played a crucial role in positioning the company for growth and market success. Before that, he was the Vice President of Account-Based Marketing at Gartner, one of the foremost research and advisory companies. At Gartner, Kevin's strategy revolved around leveraging account-based marketing principles to foster meaningful engagement with customers and drive business growth.
In addition, he previously held the position of Vice President of Marketing at TOPO Research and Advisory, a role that saw him guiding a marketing philosophy that propelled the company to its eventual acquisition by Gartner. His expertise further extends to his time at SalesLoft as the Vice President of Marketing, where innovative marketing strategies were pivotal in driving customer acquisition and retention.
Professional Affiliations and Contributions
Kevin has served as a Marketing Advisor at several prominent organizations, including Kevel, Codigo MX, and Currnt, where he has provided strategic insights and mentorship to emerging marketing leaders. This commitment to the future of marketing illustrates not only his expertise but also his passion for fostering the next generation of talent in the industry.
Kevin's entrepreneurial spirit is evident from his co-founding of B2BCamp, where his dedication to enhancing marketing strategies for business-to-business interactions has helped many organizations realize their potential. Additionally, his background includes key positions in product management, with experiences as the Senior Vice President of Product Management at Preparis, Inc. and as the Director of Product Management at The Network, where his analytical skills were instrumental in leading product development efforts and managing cross-functional teams.
His career began with a solid foundation as a Marketing Analyst at ACNielsen and later as a Senior Product Manager at UPS Supply Chain Solutions, where he honed his analytical skills and gained valuable insights into product management and marketing analytics. Moreover, his early internship as a Marketing Analyst at Coats provided Kevin with the necessary experience to launch a successful career in marketing.
Conclusion
Kevin O'Malley's journey in the marketing field is characterized by a blend of analytical acumen, strategic thinking, and the ability to cultivate high-performing marketing teams. His diverse experience across various prominent companies, combined with his strong educational foundation, positions him as a trusted advisor and leader in the B2B SaaS marketing landscape. As he continues to push the boundaries of what's possible in marketing, he remains committed to driving impactful results and uncovering opportunities for growth for the organizations he partners with.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
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