Kevin McNish

Kevin McNish is a seasoned marketing insights leader with a proven track record of developing and executing robust brand strategies across various industries like food, detergents, personal care, and alcoholic beverages.

His notable achievements include creating and implementing successful pan-regional strategies, delivering actionable insights to drive informed consumer-led decisions, and optimizing marketing effectiveness processes to save GBP3m in marketing expenditures.

Renowned for his brand targeting consistency, compelling storytelling, and effective cross-functional collaboration, Kevin is known for growing brands and adding significant value.

His expertise spans Brand Strategy, Customer Insights, Strategic Insights, Consumer Behavior, Branding & Identity, Luxury Brand Marketing, Global Marketing, Market Analysis & Research, and Shopper Marketing.

With a background in Fast-Moving Consumer Goods (FMCG), Consumer Packaged Goods, and Alcoholic Beverages, Kevin holds an MBA in Marketing from the University of Warwick and a Bachelor's degree in Industrial Management from the University of the West Indies, St. Augustine Campus.

Having held key roles at The Brand-Laboratory and Diageo, including Global Head of Consumer & Shopper Planning, Director of Consumer & Shopper Insights, Director of Shopper Insights, Scotch Marketing Manager, and Head of Consumer Planning, Insights & Strategy, Kevin brings a wealth of experience and expertise to the marketing industry.