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Kevin Mclaughlin
Former CMO | Ex T-Mobile and Uber Exec
Kevin McLaughlin is a seasoned marketing executive who recently served as the Chief Marketing Officer (CMO) of the Consumer Group at T-Mobile from October 2021 until September 2023. He has extensive experience in marketing across various industries, including telecommunications, consumer goods, and technology.
Professional Background
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T-Mobile: McLaughlin played a crucial role in the development of T-Mobile's "Un-carrier" movement, which significantly increased the company's market capitalization. He has held various positions at T-Mobile, including SVP of Marketing and Head of Marketing for Metro by T-Mobile.
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Previous Roles: Before rejoining T-Mobile, he was the VP of Customer Marketing at Nordstrom and the Head of Marketing for Uber in the US and Canada. His career also includes significant roles at Mike's Hard Lemonade and Diageo, where he focused on brand marketing and innovation.
Achievements
McLaughlin is recognized for his ability to tackle negative brand perceptions and market stagnation, leading to substantial revenue and customer growth. He has a reputation for cultivating high-performing teams and implementing revolutionary marketing strategies that drive multi-category growth and customer acquisition.134
Personal Attributes
Described as a "fearless leader," McLaughlin emphasizes a customer-centered culture and has a track record of delivering industry firsts through innovative marketing strategies.12
