Kevin McDermott

Kevin McDermott is a seasoned professional in digital marketing and eCommerce, currently serving as the eCommerce Channel Manager at Verizon Digital. His role involves strategic and tactical project management focused on enhancing Verizon's eCommerce and mCommerce acquisition channels, particularly for the Verizon Fios portfolio, which includes broadband Internet, TV, and phone products. He has been with Verizon since 2010, transitioning from eCommerce Channel Manager to his current position, where he has been instrumental in optimizing user experience and executing promotional offers within the digital sales channel.12

Professional Background

• Current Position: eCommerce Channel Manager at Verizon Digital (2010 - 2019)
• Previous Roles:
  • Digital Experience Manager at Verizon Consumer Group (2019 - Present)
  • Senior Manager of Solutions Marketing at Blackboard Inc. (2009)
  • Sr. Manager of Digital Media Marketing at Discovery Communications (2007 - 2008)
  • Sr. Manager of Media Innovations at Sprint Nextel Corp. (2005 - 2007)
  • Sr. Product Marketing Manager at Nextel Communications (2003 - 2005)

Education

• The University of British Columbia: Award of Achievement in Web Analytics (2010 - 2011)
• University of Richmond: BS in Business Administration with a concentration in Marketing and a minor in Sports Management (1991 - 1995)

Skills and Expertise

Kevin possesses extensive knowledge in several areas, including:

• Digital Marketing
• eCommerce Solutions
• Website Development and Management
• Product Marketing
• Brand Management
• Mobile Marketing

His career reflects a strong emphasis on delivering integrated marketing campaigns that support corporate branding and revenue generation objectives across various sectors such as tech, telecom, and media.1