Kevin Martinez

Kevin Martinez is a seasoned executive in the sports industry, currently serving as the President of Business Operations for the Seattle Mariners, a position he was promoted to on October 4, 2024. Prior to this role, he held the title of Senior Vice President of Marketing & Communications, a position he maintained since November 2017. Over his extensive career with the Mariners, which began in 1990, Martinez has significantly influenced the team's branding and marketing strategies, contributing to various innovative campaigns and community engagement initiatives.123

Career Highlights

• Early Career: Martinez started his professional journey as the Promotions Manager for the Mariners in 1990 and quickly advanced through various roles, including Director of Promotions (1993) and Director of Marketing (1996). He became Vice President of Marketing in 2001 before his promotion to Senior Vice President in 2017.14
• Achievements: Throughout his tenure, he has overseen marketing, advertising, social media, digital content creation, and special events. Notable initiatives led by Martinez include FanFest, the Mariners Bar League, and the Hall of Fame inductions for prominent players such as Ken Griffey Jr. and Edgar Martinez.134
• Impact on Branding: His efforts have been recognized both locally and nationally for their creativity and effectiveness in connecting fans with the team. He has been instrumental in creating a vibrant in-park experience at T-Mobile Park, ensuring accessibility and enjoyment for all fans.12

Personal Background

Kevin Martinez hails from Edison, New Jersey. He graduated from the S.I. Newhouse School of Public Communications at Syracuse University, where he initially aspired to be a broadcast journalist before transitioning to sports marketing.5 His passion for baseball is deeply rooted in his family background; his father played at the minor league level, which fostered his lifelong connection to the sport.5

Current Role

As President of Business Operations, Martinez is responsible for overseeing all aspects of the Mariners' business strategy. His leadership is characterized by a commitment to enhancing fan engagement and promoting a positive team image within the community.14