Kevin Li

Professional Background

Kevin Li is an accomplished professional with a robust background in product strategy and corporate development, specifically within the technology space. Currently serving as the Senior Director of Product Strategy at Optimizely, formerly known as Episerver, Kevin holds a critical role within the global product organization. His responsibilities encompass overseeing the product strategy for Intelligence Cloud, which includes the facilitation of new product launches, crafting strategic roadmaps, and engaging in mergers and acquisitions that align with the company's corporate development strategies. Kevin's expertise in product management and strategic decision-making has made him an invaluable asset in the ever-evolving tech landscape.

Prior to his tenure at Optimizely, Kevin played a vital role at Idio, an organization that was later acquired by Episerver. As the first North American hire following the company's Series A funding round, he quickly ascended to the position of Chief Strategy Officer. In this capacity, he had global oversight of the solutions team and significantly influenced the company's product strategy. His leadership during the transition and growth phase was crucial in aligning Idio’s offerings with market needs and driving strategic direction.

At the outset of his career, Kevin made his mark at ThinkVine, a Software as a Service (SaaS) provider specializing in marketing mix modeling simulation software. As the leader of the Business Solutions group, he delivered analytical and strategic pre-sales support to business development and channel partnership teams across the globe. His analytical acumen and strategic insights were instrumental in enhancing the company’s competitive positioning and client relationships.

Kevin's commitment to excellence began at The Nielsen Company, where he worked as a Senior Research Analyst for BASES. In this role, he collaborated closely with clients like Procter & Gamble (P&G), focusing on new product forecasting, concept optimization, and generating crucial consumer insights. This experience not only honed his analytical capabilities but also deepened his understanding of market dynamics and consumer behavior.

Education and Achievements

Throughout his distinguished career, Kevin has continually sought to enhance his knowledge and understanding of the industry through both formal education and hands-on experience. His expertise in product strategy is underpinned by a solid educational foundation that has equipped him to tackle complex challenges within the tech sector.

In addition to his professional responsibilities, Kevin’s entrepreneurial spirit has driven him to co-found companies such as Advantaq, Inc. and Framework Applications, where he applied his strategic insights to foster innovation and create market-oriented solutions that address existing gaps. His experience in corporate strategic planning at Build-A-Bear Workshop further enriches his broad skill set, enabling him to leverage creative strategies that resonate with consumers and establish lasting brands.

Notable Achievements

Kevin's career is highlighted by several key achievements that showcase his strategic thinking and leadership capabilities. As Chief Strategy Officer at Idio, he was instrumental in orchestrating various initiatives that enhanced product offerings and improved market penetration. His contributions to product strategy have consistently yielded stronger alignment between client needs and company capabilities.

Moreover, Kevin’s analytical work while at Nielsen culminated in impactful consumer insights that significantly influenced product development for key clients like P&G. His ability to translate complex data into actionable insights not only streamlines decision-making processes but also enhances the overall effectiveness of marketing strategies.

Kevin Li's journey through significant roles across multiple organizations demonstrates his unwavering commitment to driving innovation, facilitating strategic growth, and enhancing product strategies within the tech industry. His ability to navigate the complexities of corporate development and product management makes him a notable figure in today’s competitive landscape.