Kevin Lasser

Kevin Lasser is the Chief Executive Officer of RevKeep, a company focused on enhancing post-payment medical audits through innovative technology. Based in the Detroit Metropolitan Area, Lasser has a robust background in healthcare technology and entrepreneurship, having transitioned from a successful career as an investor to co-founding RevKeep.

Professional Background

Before his role at RevKeep, Lasser had multiple successful exits in the investment sector and was involved in the telehealth industry over 15 years ago. His experience includes founding and leading companies that address complex problems within healthcare, particularly around revenue cycle management and audits.13

RevKeep's Mission

Under Lasser's leadership, RevKeep aims to streamline healthcare audits by providing a cloud-based platform that integrates with electronic health records systems. This software is designed to reduce claim denials, improve reimbursement rates, and enhance cash flow for healthcare providers. It offers features such as customizable templates, proactive audit notifications, and comprehensive reporting capabilities to assist organizations in managing their audit processes more effectively.23

Key Insights

Lasser emphasizes the importance of customer feedback and market validation in developing RevKeep's solutions. He believes that simplicity and usability are critical in building effective SaaS products, particularly in the complex healthcare environment.1 His approach to bootstrapping has also been pivotal in shaping the company's growth trajectory.

Overall, Kevin Lasser's leadership at RevKeep reflects a commitment to leveraging technology to improve operational efficiencies within the healthcare sector while addressing the challenges posed by audits and revenue management.