Kevin Kroen

Kevin Kroen is a Partner at PwC Advisory, specializing in Intelligent Automation and Digital Upskilling. He leads PwC's offerings in robotic and intelligent process automation, with a focus on the financial services sector.21 Kroen is known for his expertise in digital transformation, particularly in implementing automation technologies like Robotic Process Automation (RPA) to drive efficiencies and add value to businesses.1

At PwC, Kroen has been instrumental in promoting a people-first automation mindset, emphasizing the importance of upskilling employees in automation technologies.1 He advocates for citizen-led automation as a key component of successful digital transformation strategies, which has resulted in significant time savings and improved client and employee experiences at PwC.1

Kroen is also involved in thought leadership initiatives, regularly participating in industry events and discussions about the future of automation in business.35 He has shared insights on managing risk and compliance in the digital age using AI4 and has been vocal about the impact of generative AI on hyperautomation in the banking sector.7

With over 500 connections on LinkedIn, Kroen is based in Newtown and holds an education from Carnegie Mellon University.6 His work focuses on helping organizations, particularly in the financial services industry, leverage emerging technologies to transform user experiences and improve operational efficiency.21