Kevin Kauzlaric

Babson College - Franklin W. Olin Graduate School of Business

The University of British Columbia / UBC

University of Wisconsin-Madison

President/Owner of Northwoods Humidors LLC  -  Senior Digital Analytics Consultant for Allstate Corp.

Chicago, Illinois

- Northwoods Humidors LLC is a global retailer specializing in cigar humidors and cigar-smoking accessories.■ We sell and ship globally through 60 international websites.

Northwoods Humidors

President/Owner

Sr. Digital Analyst for a Fortune 100 company---Allstate Insurance Corp. I am the digital analytics lead for Allstate mobile apps. Forrester ranked Allstate's mobile offering at #2 out of the 13 leading US auto insurers.■ As lead analyst, manage a team that provides reporting and analysis to business owners of several Allstate-owned mobile apps.■ Work closely with business leaders by delivering analyses and recommendations that answer their business questions.■ Use Adobe Analytics and Hadoop/SQL tools to query and analyze clickstream data to understand the effectiveness of the Allstate Mobile App.■ Analyze results of mobile app campaigns sent through In-App Messages, Push Notifications and Adobe Target.■ Develop Adobe SiteCatalyst tagging requirements for new mobile features and work with technology partners to ensure proper tagging implementation.Key Tools:Adobe Analytics, Analysis Workspace, Adobe Target, Adobe Mobile Services, Branch.io, AppTentive, AppAnnie, Urban Airship, Adobe Data Workbench, Tableau, Regular Expressions, MS Excel (pivot tables, power pivots, & macros), Charles Web Debugging Proxy, JIRA, Confluence, Agile methodology

Allstate

Senior Digital Analytics Consultant - Allstate Mobile App

- Analyzing digital marketing campaigns using web analytics tools such as Google Analytics, Adobe Analytics, and Crazy Egg.■ Analyzed how non-branded / generic PPC campaigns drove brand awareness that led to new visitors to client website and increased conversions.■ Made immediate impact on client program by creating view into client's conversion funnel using Adobe Analytics. Allows account team to understand effectiveness of the purchase funnel.■ Train other client teams on how to effectively use Google Analytics to optimize client websites.■ Set up Google Analytics account for client program by defining and designing goals, filters, and event tags for measurement of landing pages.■ Proactively built "what-if"​ scenario models to increase performance of client's program.■ Wrote Excel macros that automated daily reporting, which saved the company 11 days of paid labor expense per year.Key Tools:Adobe Analytics, Google Analytics, Tableau, Crazy Egg, SQL, RegEx, MS Excel (pivot tables, power pivots, & macros), Cognos, Regular Expressions (RegEx)

Leapfrog Online

Manager - Marketing Insights

- Analyzed Mix & Match pricing of 3,500 products assigned to 300 groups to determine the optimal quantity break for each group's pricing. Wrote executive-level summary and recommended optimal Mix & Match quantity breaks that were subsequently implemented by management.■ Manage customer pricing and discount structures within the SAP ERP system for display on eCommerce website and product catalogs.■ Provide analysis and technical support for pricing initiatives that include setting list prices, discount practices, support new product introduction, and identify market opportunities.■ Retrieve, consolidate, analyze and summarize data from very large data sets by writing SQL queries to pull data from SAP and Access to export to Excel (pivot tables, vlookup, concatenate, etc).Key Tools:SAP ERP, SQL, MS Access, MS Excel (vlookup, concatenate, pivot tables, & macros).

PetEdge

Pricing Analyst

- Analyzed the Google Analytics implementation.■ Interviewed the CEO to understand the key business goals for the website. ■ Developed Google Analytics conversion funnels for tracking key business goals.■ Instructed the management on how to conduct A/B tests that optimize conversion rates.■ Formulated and presented actionable recommendations to improve tracking and reporting of web data.Key Duties & Tools:Data analysis, consulting, implementation analysis, conversion optimization, PowerPoint, Excel, Google Analytics.

Science Club for Girls

Digital Analyst (Volunteer)

- Analyzed website in order to improve the user-experience for visitors.■ Investigated website visitors to understand the types and needs of customer segments.■ Performed a navigational analysis of over 7,000 webpages to understand how the public utilizes the site.■ Tied together customer segments and navigational analysis to understand typical customer website journeys.■ Identified success metrics for traffic and conversions to optimize the website for as a next step.Key Duties & Tools:Data analysis, consulting, navigational analysis, web optimization, PowerPoint, Excel, Google Analytics.

Mass Audubon

Web Analyst (Volunteer)

Client: Boston Building ResourcesMarch 2013 – July 2013■ 	Grew same store sales by 16.5% y-o-y in nine months following consulting project.■ 	Organized and operated a project to begin selling energy- and water-efficient products in the BBR retail store.■ 	Interviewed 70 customers and analyzed resulting data in Excel to understand the demand and buyer behavior among BBR’s home improvement customers.■ 	Secured contracts with two manufacturers to buy energy-efficient products at same cost as Home Depot, improving BBR's competitive positioning.■ 	Increased BBR’s potential membership base by 3.8X its existing base (from 1,400 members to 5,500) by developing three business partnerships.Client: Brown Aviation LeaseDecember 2012 – March 2013■ 	Owned a project conducting primary market research on opportunity to create a new flight training business. ■ 	Executed project successfully by identifying an opportunity to create a non-profit flight program for high-schoolers. Creation of program is currently underway by client.■ 	Interviewed 30 student pilots, licensed pilots, and Certified Flight Instructors to understand customer problems.■ 	Created and launched a survey using SurveyMonkey software filled out by 300 participants that validated the top problems. Survey results were converted into an Infographic that increased the email subscriber base.■ 	Analyzed survey results using Excel pivot tables, vlookups, cross tabulations, and correlation analyses.Key Duties & Tools:Data analysis, consulting, business analysis, marketing, market research, SurveyMonkey software, interviewing, business development, PowerPoint, Excel, Pivot Tables, SEO.

Kauzlaric Consulting

Product Marketing Consultant

- Contributed to increasing revenues 100% year-over-year.■ 	Scheduled and prioritized the manufacturing of $25M in product for 2012 using Microsoft Excel and SAP Business One. Worked cross-functionally with Operations, which adopted and implemented this schedule.■ 	Created a pricing structure worksheet that automated the connection of bill of materials, overhead costs, and pricing tiers that enabled top executives to analyze and develop pricing structure for new and existing products. Reduced pricing workflow from 3 hours to 5 min.■ 	Developed a standardized scoring system, a Z-Score, for ballistic helmets that aids customers in comparing performance between products in our line of helmets.■ 	Investigated manufacturing capabilities to increase chinstrap production from 8,000 units/month to 60,000. Drafted memorandum to executives with recommended changes to machine operations and personnel.■ 	Assisted in mapping and designing structure of new website with SEO improvements for management to review.Key Duties & Tools:Data analysis, business analysis, pricing, profit and loss, market research, consulting, website development, operations planning, Illustrator, PowerPoint, Excel, SEO, SAP Business One, SQL.

Ops-Core/Gentex

Business Development Analyst Intern

- Organized results of conversations for publishing to angel investors post-meeting to aid these investors in making a decision whether to invest in entrepreneurs.■ 	Recorded key takeaways from meetings between angel investors and entrepreneurs pitching their business ideas.

Boston Harbor Angels

Angel Investment Club Intern

- Generated revenue within 8 weeks of launching the business.■ 	Total commitment to our mission to connect homeowners with quality contractors for new roof installations and repairs.■ 	Owned a results-oriented project designing and executing the online marketing strategy. Project included conversion-optimized website design, SEO, keyword research, blogging, PPC, print advertising, and landing pages.■ 	Delivered results that included reducing the cost of Google Adwords campaign by 75% within one month without a decrease in website traffic.■ 	Developed list of Key Performance Indicators (KPI’s) for sales leads, lead conversions, and roofer acquisition; implemented Google Analytics monitoring program to measure success of marketing efforts.Key Duties & Tools:Marketing strategy, market research, inbound marketing, business development, Google Analytics, SEO, PPC / CPC advertising, Google AdWords, HTML, CSS.

Wellesley Innovations, Inc. dba "RooferQuotes"

Marketing Analyst / Entrepreneur / Cofounder

- Analyzed market research, surveyed customers, and performed competitive analysis on opportunity to enter propane industry in Northeast U.S. as part of an academically sponsored, year long, team based project.■ 	Presented our recommendation on a propane business opportunity to executives from Irving Oil’s sales, marketing, and operations departments.Key Duties & Tools:Market research, interview, PowerPoint presentation.

Irving Oil

Marketing Consultant

- Created medical usage and cost trends reports of our 60 largest insured employer groups for sales department’s use that led to contract renewals.■ 	Conducted profitability analyses of 2,000+ medical providers, which supported the Director of Contracting in successfully negotiating pricing policies with medical providers.■ 	Used SQL and Excel to analyze trends and key indicators of medical costs of 100,000+ insured members. ■ 	Performed time-series analyses and cross-sectional analyses of financial ratios using our competitors’ and our own financial statement data.  Wrote memorandums that effectively communicated results to management.Key Duties & Tools:Data analysis, variance analysis, financial statement analysis, Excel (vlookup, concatenate, pivot tables, & macros), SQL.

Physicians Plus Insurance Corporation

Data Analyst

- Consistently exceeded 100% of each quarter’s cash flow goal, eliminating company’s need for short-term loans.■ 	Managed credit activities in SAP R/3 of 262 national and international retail accounts with total annual sales of $69 million.■ 	Directed a cross-functional team that negotiated with a retail customer past due on invoices by $700,000. Successfully collected $670,000 in payments and saved our business relationship with the customer.■ 	Analyzed customer financial statements, credit reports, and credit ratings to calculate risk levels when assigning open lines of credit for new accounts.  ■ 	Communicated with retail customers, sales representatives, customer service, and credit manager to create new accounts and resolve credit issues on current accounts.Key Duties & Tools:Credit risk analysis, variance analysis, financial statement analysis, accounts receivable collection, account management, negotiation, Excel (vlookup, concatenate, pivot tables, & macros), SAP R/3.

Spectrum Brands

Credit Analyst

- Generated an average of $400,000 in annual commissioned sales during the three-year period of 2004-2006.■ 	Maximized profitability by reducing returns through tailored sales approach and high customer satisfaction rates.■ 	Worked an average of 20 hours per week while completing an undergraduate degree.■ 	Trained 15 new employees in product knowledge and sales skills.Key Duties & Tools:Sales, employee training, customer service.

Sears Roebuck And Company

Commission Sales Consultant

- Led work teams to increase readiness of aviation equipment for deployment from 50% to 97% over three years.■ 	Supervised a team of 11 Marines by producing work projects, delegating tasks, and organizing schedules.■ 	Trained fellow Marines in the repair, maintenance, and assembly of AV8B Harrier jet weapons systems as a Quality Assurance Inspector.