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Kevin Gray
Tactical Strategist at Ipsos
Kevin Gray is the President of Data Collection at Ipsos, based in Swindon, England, United Kingdom.1 He previously held the position of Tactical Strategist at Ipsos, reporting to the Chief Technical Officer.1 In this role, he was responsible for finding solutions to key challenges within the company, including improving operational efficiency, reducing operating costs, and identifying new technological opportunities for revenue generation.1
Some of Gray's recent projects include:
- Implementing voice-bot and chat-bot based survey channels using Google Assistant and Alexa for diary studies.1
- Designing and managing a new Android/iOS app for geo-based research.1
- Reviewing existing Data Collection platforms and conducting an RFI for alternative solutions.1
- Developing a strategic plan to increase access routes to potential survey participants.1
In his current role as President of Data Collection, Gray is accountable for deploying all forms of quantitative research via digital platforms, including browser-based online surveys, telephone interviewing, face-to-face interviewing, and modern collection methods such as SMS, In-Stream (Social Media), and Voice.1
