Kevin Geraghty

Kevin Geraghty is a seasoned executive with a strong background in building and growing Analytics organizations from scratch.

He has a proven track record of implementing business processes and systems that have significantly elevated revenues for several Fortune 500 companies.

Kevin's expertise has been acknowledged twice by the Institute of Operations Research and Management Science, specifically for his exceptional Operations Research practices that led to a documented value creation of over $3 billion.

Throughout his career, Kevin has overseen various departments focusing on delivering Business Intelligence, Data Science, and Analytics practices within diverse industries.

His proficiency spans utilizing a range of tools and technologies such as Tableau, Datorama, Knime, SQL Server, ParAccel, Redshift, R, Python, and NEOS optimization servers, among others, for integrating media, financial, operational, and CRM data, as well as forecasting, optimization, and statistical testing.

Kevin's Analytics practice areas include Media Mix Modeling, Attribution Analysis, Web Analytics, and Analytic Consulting, covering topics like design of experiment, cross-device tracking, and mobile attribution and optimization.

Kevin holds a Master's degree in Management Science and a Bachelor's degree in Mathematical Science from University College Dublin.

In terms of professional experience, he has served as the VP of Data Analytics at AvalonBay Communities, the Head of Analytics Department at 360i, and President at Revenue Research, Inc.

Additionally, Kevin has worked as an Analytics Consultant in various sectors including Airline, Finance, Logistics, and Marketing, and as an Operations Research Consultant at British Airways.