Kevin Creusy

Kevin Creusy is the Co-Founder and Co-CEO of Upfluence, a customer relationship management software company specializing in influencer marketing.12 With over ten years of experience in the eCommerce industry, Creusy has played a significant role in building Upfluence from its beginnings as an influencer marketing agency to its current status as a comprehensive SaaS platform with eCommerce tools.2

Professional Background

Before co-founding Upfluence, Creusy gained valuable experience in various entrepreneurial ventures:

• CEO of Tieboo, an eCommerce company selling handmade ties from Italy1
• Co-founder and COO of Trip Nation, a travel website for backpackers1
• Project Manager at The CRM Mobile Corp1
• Head of National Development for Sport Liberté1

Education

Creusy has a strong educational background in business and entrepreneurship:

• Attended the Founder Institute in Silicon Valley13
• Master's degree in project management and development from ESDES Business School in Lyon1
• Bachelor's degree in business administration from Korea University1
• Bachelor's degree in business administration from Anglia Ruskin University1

Role at Upfluence

As Co-CEO, Creusy focuses on expanding Upfluence's eCommerce offerings, helping companies transform their influential customers into brand ambassadors.2 He is particularly involved in developing data-driven influencer marketing solutions, leveraging AI and integrations with popular eCommerce tools like Shopify and Klaviyo.2

Vision and Approach

Creusy emphasizes the importance of data-driven decision-making in influencer marketing. He believes in leveraging AI for in-depth analysis of influencer profiles and content, as well as using data insights from a brand's community to create authentic influencer campaigns with high ROI.2

Kevin Creusy's LinkedIn username is kevin-creusy-79682924, as mentioned in the query.3