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Ketan Lad
Head of Creative Media at Goodstuff Communications
Ketan Lad is a prominent figure in the advertising and media industry, currently serving as the Head of Creative Media at Goodstuff Communications. He has been with the agency since 2021, following a previous role as Creative Media Director from 2018 to 2021. His career began in 2005 with internships at Saatchi & Saatchi, which laid the groundwork for his extensive experience in media creativity and strategy.235
Lad is recognized for championing innovative media ideas and fostering creativity within his teams. He emphasizes the importance of creating a conducive environment for creative thinking, particularly in an era dominated by technological distractions. In a recent opinion piece, he advocated for an "attention rebellion," encouraging professionals to reclaim their focus and engage in deeper, uninterrupted work to enhance creativity.14
He holds a BA (Hons) degree in Advertising & Marketing from the University of the Arts London, further showcasing his strong foundation in the field. Beyond his role at Goodstuff, Lad is also involved in mentoring and coaching within the industry, contributing to initiatives like Media For All (MEFA) from 2020 to 2024.56
