Kerry Michaels

Kerry Michaels is the Co-Founder and Chief Operating Officer (COO) of William Murray Golf, an apparel brand inspired by the actor Bill Murray. Based in Austin, Texas, she has played a pivotal role in shaping the company's identity and business strategy since its inception in 2016. Michaels emphasizes a unique approach to branding that focuses on authenticity and community engagement, moving away from traditional golf attire norms.

Professional Background

Before founding William Murray Golf, Kerry Michaels accumulated diverse experience in various roles across high-end consumer brands such as Oakley and Waterworks. Her professional journey includes positions in finance, operations, e-commerce, and marketing, which have equipped her with a comprehensive understanding of business dynamics. She holds a Bachelor of Science in Business Administration from the University of North Carolina at Chapel Hill and an MBA from the University of Notre Dame.145

William Murray Golf

Under her leadership, William Murray Golf has adopted a "scarcity model," creating demand through limited inventory releases that resonate with customers. This strategy has fostered a strong brand community, allowing fans to connect deeply with the brand's ethos. Michaels has articulated the importance of setting clear priorities and maintaining focus to drive business success.236

Community Engagement

Michaels is also involved in philanthropic activities, serving as the Golf Tournament Committee Co-Chair for CASA of Travis County since January 2021. This role reflects her commitment to community service alongside her entrepreneurial endeavors.4

Through her innovative leadership style and dedication to building a brand around community values, Kerry Michaels continues to influence the landscape of golf apparel while embodying the spirit of Bill Murray himself.