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Kerry Guido
Brand Manager, Rx-to-OTC Switch at Bayer
Professional Background
Kerry Guido is a seasoned marketing professional with a robust background in brand management, particularly in the healthcare and consumer goods industries. With extensive experience spanning several key roles at Bayer, Kerry has demonstrated an unwavering commitment to driving product innovation and enhancing market presence. As a Brand Manager, Kerry has skillfully managed various product lines such as Rx-to-OTC Switch, Allergy Innovation, Children’s Claritin, and Aleve, honing expertise in developing strategic marketing initiatives that resonate with consumers. Prior to these roles, Kerry began their career at Merck, contributing as an Associate Product Manager for Claritin-D, where they laid the foundation for a successful career in marketing and product strategy. Moreover, Kerry’s tenure at Zenith as an Associate Director of Strategy provided valuable insights into strategic planning and market analysis, enriching their holistic understanding of brand positioning in competitive marketplaces.
Kerry’s journey in marketing also includes early experiences at Carat as an Account Executive, where they excelled in media planning and enhanced their foundational skills in communication and brand strategy. With each role, Kerry has built a reputation for innovative thinking and a collaborative approach to driving brand success, making notable contributions that have significantly impacted the organizations they have been a part of.
Education and Achievements
Kerry's academic credentials showcase a strong foundation in business and strategic thinking. They studied MBA with a concentration in Product Management, Marketing, Entrepreneurship & Innovation at New York University’s Leonard N. Stern School of Business. This education has equipped them with advanced analytical skills and a deep understanding of market dynamics, making them a valuable asset in the marketing field. Additionally, Kerry holds a Bachelor of Arts degree in Advertising from Penn State University, complemented by minors in Psychology and International Studies. This diverse educational background not only enhances their marketing acumen but also allows Kerry to approach brand challenges with a multifaceted perspective.
Kerry’s formal education combined with their professional experience has positioned them as a successful leader in brand management, capable of developing strategies that effectively meet customer needs while driving business goals. They have successfully managed the lifecycle of various products, employing insights derived from consumer behavior to craft campaigns that convert and resonate with target audiences.
Notable Contributions
In their capacity as Brand Manager at Bayer, Kerry has made substantial impacts, particularly in the areas of product innovation and consumer engagement. Leading the Rx-to-OTC Switch for Bayer exemplifies their ability to navigate complex regulatory environments and align product messaging to meet both consumer needs and corporate strategy. Kerry's leadership in the Allergy Innovation space also stands out, as they have consistently identified new trends in allergy care, leading to the creation of effective campaigns that set Bayer apart in a competitive market.
They played a critical role in managing the Children’s Claritin brand, where Kerry focused on expanding market reach and enhancing customer loyalty through targeted marketing initiatives. In addition, their stewardship of Aleve involved strategic positioning efforts that highlighted its benefits, successfully battling competition and reinforcing brand trust.
Kerry's broad skill set, encompassing analytical thinking, creativity, and strategic planning, continues to drive successful outcomes for the brands they manage. Throughout their career, their ability to nurture and grow brands has been consistently recognized, underscoring the impactful contributions they have made across different roles within renowned organizations.
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