Kerry Fitzmaurice

Kerry Fitzmaurice is the Founder and CEO of Pure Grit BBQ, a plant-based barbecue restaurant located in New York City. Established in December 2019, the restaurant aims to provide delicious vegan and gluten-free barbecue options in a fast-casual setting. Fitzmaurice's vision for Pure Grit BBQ was inspired by her experiences at traditional barbecue venues, where she saw a gap for vegetarian and vegan options. The restaurant officially opened its doors in May 2023 after overcoming challenges posed by the COVID-19 pandemic.123

Background and Career

Fitzmaurice has a diverse professional background, having spent over 25 years in marketing and advertising. Before launching Pure Grit BBQ, she held several key positions, including:

• Chief Marketing Officer at Breaker (2017-2020)
• Managing Director at McKinney (2015-2017)
• Global Chief Marketing Officer at Kirshenbaum Bond Senecal + Partners (2013-2015)

She began her career as an environmental economist after earning a Master's degree in Industrial Environmental Management from Yale University and a Bachelor's degree from the University of Michigan.12

Vision for Pure Grit BBQ

Fitzmaurice's goal with Pure Grit BBQ is to redefine barbecue culture by making it accessible to everyone, regardless of dietary preferences. She emphasizes creating a loyal customer base through community engagement and aims to expand the restaurant's reach beyond New York City.23 Her leadership style focuses on collaboration, leveraging her extensive network in the culinary world to enhance the restaurant's offerings.

Personal Life

Kerry Fitzmaurice resides in New York City with her daughter. Her journey into the food industry reflects her commitment to improving both personal health and environmental sustainability through plant-based dining options.23