Kerry Cramer, MBA

Kerry Cramer is a seasoned digital marketing professional with a proven track record of managing successful paid acquisition and growth marketing strategies. Kerry played a pivotal role in steering Tatcha towards its $500 million acquisition by Unilever by leading all paid acquisition efforts for over 2 years.

With a strong background in strategic planning, Kerry excels in digital and mobile marketing, conversion optimization, and A/B testing to drive results that surpass ROI targets. Kerry is known for innovative problem-solving skills and the ability to deliver creative solutions in a cross-functional environment.

Kerry's expertise extends to various facets of marketing, including SEM, SEO, PPC, CPM, CPA, CPC, lead generation, affiliate marketing, email marketing, content marketing, and paid social media. Proficient in analytics tools like Google Analytics and Omniture, Kerry is skilled in leveraging CMS and CRM systems to optimize marketing campaigns.

With an MBA with an emphasis in Marketing and Strategy from Claremont Graduate University and a BA in Sociology from the University of California, Santa Barbara, Kerry combines academic knowledge with practical experience to drive marketing success.

Having served in key roles such as Senior Director of Growth Marketing at Beekeeper's Naturals, Director of Growth Marketing at Rachel Zoe, Inc., and various positions at Tatcha, Loot Crate, and Hallmark, Kerry brings a wealth of experience in ecommerce, growth marketing, and customer acquisition.

As an Ecommerce + Growth Marketing Consultant, Kerry offers strategic insights and project management expertise to businesses seeking to enhance their online presence and drive revenue growth. Kerry's proficiency in communication, negotiation, and leadership makes Kerry a valuable asset in driving marketing initiatives to new heights.