Kerry Bennett

Kerry Bennett is a seasoned marketing professional currently serving as the Marketing Partner at Upfront Ventures, a venture capital firm based in Los Angeles that specializes in technology businesses.23 She has been with Upfront Ventures since January 2016, making it her longest-held position to date.4

Professional Experience

Kerry's role at Upfront Ventures involves:

• Leading marketing and branding efforts for the firm
• Advising portfolio companies on marketing, PR, and branding strategies2

Prior to her current position, Kerry has held several notable roles in marketing:

• SVP Marketing at DogVacay (2014-2015): She led the marketing department, helping DogVacay become a leading pet services provider in the US.1

• SVP Marketing at HauteLook (2013-2014): Kerry managed the marketing team for this Nordstrom-owned flash sale e-commerce site.1

• Vice President of Marketing and Communications at HauteLook (2009-2013): She led communications teams from startup through acquisition by Nordstrom.1

Education

Kerry holds an A.B. in Anthropology from Princeton University.1

Career Philosophy

Kerry describes herself as "a brand-building advocate in a startup world" and believes that the best results come from collaboration.1 Her extensive experience in marketing, particularly in the startup and e-commerce sectors, has likely contributed to her success in the venture capital world, where she can leverage her expertise to support and guide Upfront Ventures' portfolio companies.